E-E-A-T and YMYL for Lawyers: How to Build Trust and Rank Higher

Law firms must prioritize E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and YMYL (Your Money or Your Life) to succeed online. Demonstrating expertise through credentials, accurate content, and case experience — while reinforcing authority with reputable citations and backlinks — signals credibility to both Google and potential clients. This dual approach drives higher rankings and builds lasting trust.